2012 Marketing Competition

Open to undergraduate and graduate teams from these four colleges and universities:

Solve a real-life business opportunity while competing with students from across the state for $8,500 in cash prizes. Findings from the winning cases will be immediately implemented in the company. Develop a launch and marketing plan for Kencraft’s new division of custom lollipops. Answer the 4 P’s of Marketing and present your recommendations to a panel of judges. Download the case packet for entry instructions.

Download Case Competition Directions